Golbeck, Jennifer.

Analyzing the social web / Jennifer Golbeck. - 1st ed. - xxvi, 264 p. : ill. ; 24 cm.

Includes bibliographical references (p. 249-253) and index.

Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.




English

9780124055315 (alk. paper)

2012049046


Social media.
Social networks.
Human-computer interaction.

HM742 / .G65 2013

302.3/GOA