Analyzing the social web /
Jennifer Golbeck.
- 1st ed.
- xxvi, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 249-253) and index.
Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.
English
9780124055315 (alk. paper)
2012049046
Social media. Social networks. Human-computer interaction.