Kotler, Philip <br/><br/>
Marketing management:   analysis, planning, and control / 
Philip Kotler 
 - 5th ed.  Eastern economy ed. 
 - New Delhi:  Prentice Hall,   c1984. 
 - xxi, 792 p.:  table, figs., graph,  ill.;  24 cm. 
<br/><br/> Includes Index 
<br/><br/>
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0876923546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/KOM