Kotler, Philip <br/><br/>
Marketing management:   analysis, planning, and control / 
Philip Kotler 
 - 8th ed.  Eastern economy ed. 
 - New Delhi:  Prentice Hall,   c1994. 
 - xxix, 801 p.:  some col. table, figs., graph,  ill.;  26 cm. 
<br/><br/> Includes Index 
<br/><br/>
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/KOM