Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler [et all] 
 - 14th ed. 
 - New Delhi:  Pearson,  c2013. 
 - various pages:  some col. table, figs., ill.;  28 cm. 
<br/><br/> Includes Index 
<br/><br/>
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8/KOM