Moore, William L.  <br/><br/>
Product planning and management :   designing and delivering value / 
William L Moore and  Edgar A Pessemier 
 - New York :   McGraw-Hill,   ©1993. 
 - xiv,542p.:  ill.  24 cm. 
<br/><br/> includes index. 
<br/><br/>
<br/><br/><br/>English  
<br/><br/><label>ISBN: </label>0070430462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management
<br/><br/><label>Dewey Class. No.: </label>658.574/MOP