Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - India:  Prentice Hall,  c2002. 
 - xxv, 617 p. :  table, figs., ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>8178085860 
<br/><br/><label>LCCN: </label>2001016317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 2002 
<br/><br/><label>Dewey Class. No.: </label>658.84/KEG