Engel, James F. <br/><br/>
Cases in promotional strategy / 
James F. Engel and W. Wayne Talarzyk. 
 -  Revised ed. 
 - Homewood, Ill. :  R.D. Irwin,  c1984. 
 - x, 282 p. :  ill. ;  23 cm. 
 - The Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><br/>english 
<br/><br/><label>ISBN: </label>0256031002 
<br/><br/><label>LCCN: </label>83081767  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Advertising--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E645 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8/ENC