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008 140905s2015 sz a b 001 0 eng c
010 _a 2014950448
020 _a0139752854
024 3 _a9783319100906
035 _a(OCoLC)ocn910667299
040 _aFDU
_beng
_cFDU
_erda
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042 _apcc
050 0 0 _aHF5548.32
_b.T86 2015
082 _222
_a658.05/TUE
100 1 0 _aTurban, Efraim.
_eauthor.
245 1 0 _aElectronic commerce :
_ba managerial perspective /
_cEfraim Turban,Jae Lee,David King and H. Michael chung.
260 _aNew Jersey :
_bPrentice Hall,
_cc2000.
300 _axxxii,520p. :
_bill. ;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aSpringer texts in business and economics
500 _aIncludes index.
504 _aIncludes bibliographical references.
505 0 _aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520 _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
526 _aHumanities
526 _aManagement
546 _aenglish
650 0 _aElectronic commerce.
650 0 _aElectronic commerce
_xManagement.
650 7 _aElectronic commerce.
_2fast
_0(OCoLC)fst00906906
650 7 _aElectronic commerce
_xManagement.
_2fast
_0(OCoLC)fst00906916
650 7 _aElectronic Commerce
_2gnd
_0(DE-588)4592128-3
_0(DE-603)091719631
650 7 _aManagement
_2gnd
_0(DE-588)4037278-9
_0(DE-603)085101435
650 7 _aUnternehmen
_2gnd
_0(DE-588)4061963-1
_0(DE-603)085172391
650 7 _aInternet
_2gnd
_0(DE-588)4308416-3
_0(DE-603)086690205
650 7 _aElektronisk handel.
_2sao
650 7 _aE-Business
_2stw
_0(DE-601)091355729
_0(DE-STW)19544-0
700 1 _aLee, Jae.
700 1 _aKing, David.
700 1 _aChung, H. Michael.
830 0 _aSpringer texts in business and economics.
856 4 _3Cover
_uhttp://swbplus.bsz-bw.de/bsz410454788cov.htm
_v20150213135359
856 4 _qhttp://ils-ap-p1/mm-info/CoverContent/2015/73782.jpg
_uhttp://ils-ap-p1/mm-info/CoverContent/2015/73782c.pdf
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