| 000 | 00932nam a2200325 a 4500 | ||
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| 999 |
_c9329 _d9329 |
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| 001 | 11820 | ||
| 003 | BD-ChUET | ||
| 005 | 20191128153014.0 | ||
| 008 | 830715s1984 ilua 001 0 eng | ||
| 010 | _a 83081767 | ||
| 020 | _a0256031002 | ||
| 040 |
_aDLC _cDLC _dBD-ChUET |
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| 050 | 0 | 0 |
_aHF5415 _b.E645 1984 |
| 082 | 0 | 0 |
_a658.8/ENC _219 |
| 100 | 1 | 0 | _aEngel, James F. |
| 245 | 1 | 0 |
_aCases in promotional strategy / _cJames F. Engel and W. Wayne Talarzyk. |
| 250 | _bRevised ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _cc1984. |
||
| 300 |
_ax, 282 p. : _bill. ; _c23 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 526 | _aHumanities | ||
| 526 | _aManagement | ||
| 546 | _aenglish | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 700 | 1 | _aTalarzyk, W. Wayne. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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