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Kotler, Philip

Marketing management: analysis, planning,Implementation and control / Philip Kotler - 6th ed. Eastern economy ed. - New Delhi: Prentice Hall, c1994. - xxix, 777 p.: some col. table, figs., graph, ill.; 24 cm.

Includes Index

English

ISBN: 8120308778

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/KOM

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