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Marketing management: analysis, planning, and control / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: New Delhi: Prentice Hall, c1994Edition: 8th ed. Eastern economy ed.Description: xxix, 801 p.: some col. table, figs., graph, ill.; 26 cm.ISBN: 8120308778.Subject(s): MarketingDDC classification: 658.8/KOM
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Includes Index

Humanities

Management

English

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