Global marketing management / Warren J. Keegan.
By: Keegan, Warren J.
Contributor(s): Green, Mark C.
Material type:
BookPublisher: India: Prentice Hall, c2002Edition: 7th ed.Description: xxv, 617 p. : table, figs., ill. ; 24 cm.ISBN: 8178085860.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.84/KEG
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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CUET CENTRAL LIBRARY Reference | Non-fiction | 658.84/KEG (Browse shelf) | 1 | Not For Loan | 36544 | |
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Books
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CUET CENTRAL LIBRARY Reference | Non-fiction | 658.84/KEG (Browse shelf) | 2 | Available | 36543 |
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| 658.8/SCM Marketing : | 658.81/STM Management of the sales force / | 658.84/KEG Global marketing management / | 658.84/KEG Global marketing management / | 658.84/REB Beginning E-Commerce with Visual Basic, ASP, SQL server 7.0 and MTS / | 658.84/SOM Marketing in the new millennium/ | 658.872/SHW Wireless communications and mobile commerce / |
Includes index
Humanities
Management
English
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