Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith.
By: Schewe, Charles D.
Contributor(s): Smith, Reuben M.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: xxii, 665 p. : ill. ; 24 cm.ISBN: 007055272X :.Subject(s): Marketing | Marketing -- Problems, exercises, etcDDC classification: 658.8/SCM
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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CUET CENTRAL LIBRARY Reference | Non-fiction | 658.8/SCM (Browse shelf) | 1 | Not For Loan | 11865 |
Browsing CUET CENTRAL LIBRARY Shelves , Shelving location: Reference , Collection code: Non-fiction Close shelf browser
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| 658.8/KOM Marketing Management / | 658.8/REI Industrial marketing : | 658.8/REI Industrial marketing : | 658.8/SCM Marketing : | 658.81/STM Management of the sales force / | 658.84/KEG Global marketing management / | 658.84/KEG Global marketing management / |
Includes bibliographies and index.
Humanities
Marketing
English.
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