CUET CENTRAL LIBRARY

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Cases in promotional strategy / James F. Engel and W. Wayne Talarzyk.

By: Engel, James F.
Contributor(s): Talarzyk, W. Wayne.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, c1984Edition: Revised ed.Description: x, 282 p. : ill. ; 23 cm.ISBN: 0256031002.Subject(s): Marketing -- Case studies | Advertising -- Case studiesDDC classification: 658.8/ENC
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Reference 		Non-fiction 658.8/ENC (Browse shelf) 1 Not For Loan 11820

Includes index.

Humanities

Management

english

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