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Marketing management: analysis, planning, and control / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: New Delhi: Prentice Hall, c1984Edition: 5th ed. Eastern economy ed.Description: xxi, 792 p.: table, figs., graph, ill.; 24 cm.ISBN: 0876923546.Subject(s): MarketingDDC classification: 658.8/KOM
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Non-fiction 658.8/KOM (Browse shelf) 1 Available 15216

Includes Index

Humanities

Management

English

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