CUET CENTRAL LIBRARY

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Product planning and management : designing and delivering value / William L Moore and Edgar A Pessemier

By: Moore, William L.
Contributor(s): Pessemier, Edgar A.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, ©1993Description: xiv,542p.: ill. 24 cm.ISBN: 0070430462.Subject(s): New products -- ManagementDDC classification: 658.574/MOP
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Reference 		Non-fiction 658.574/MOP (Browse shelf) 1 Not For Loan 24622

includes index.

Humanities

Management

English

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